Our Values

Ethnik embodies the authenticity and richness of Moroccan culture through each of its creations. By choosing to produce ‘made in Morocco,’ we not only support the local economy but also celebrate the exceptional craftsmanship of our artisans. Each piece pays tribute to Moroccan artistry, highlighting traditional techniques passed down through generations.

We are deeply committed to social sustainability. By incorporating ethical practices into our production process, we aim to improve the quality of life for artisans and local communities while protecting the environment.

Ethnik’s creations reflect the beauty of Morocco and the diversity of its cultures. Each design is inspired by the landscapes, patterns, and stories that make our country so unique. We value genuine connections with the people we meet, always seeking their consent before capturing their portraits. They are fully aware that their images may be used in our designs, reinforcing our respect for them and their culture.