Sustainability at ethnik

Sustainability is at the heart of ethnik. Our products are made-to-order to reduce waste and packaged plastic-free, while also supporting local artisans, preserving traditional skills, and creating fair employment. For us, caring for the environment and fostering social impact go hand in hand.

Made for you

We produce most of our products on a made-to-order basis. That means minimal stock, minimal returns. In other words, as little waste as possible. We produce in very small batches making. For large orders, there are a minimum quantity order for certain creation to avoid wasting material. 

Sustainably sourced

Our paper is always ethically sourced. This means we only work with suppliers who deal with forests that comply with the highest social and environmental standards.

Our production approach supports Morocco’s ambition to improve recycling and transform the waste economy. It is a national effort aiming to increase recovery rates significantly by 2030.

Beyond production, we value transmission.

Social Sustainability

At ethnik, social sustainability means working with people, not just producing objects.

We collaborate closely with local artisans, studios, and small businesses, ensuring fair compensation, respectful working relationships, and recognition of traditional savoir-faire.

Through collaborations and shared processes, skills are exchanged, preserved, and reinterpreted allowing moroccan craftsmanship to remain alive, relevant, and evolving.

ethnik exists to support local initiatives and build long-term relationships rooted in trust, respect, and shared growth.

Reuse first. Upcycle next. Recycle last.

Our Packaging

Paper is one of the most recycled materials in the world with over 60% already being reused.

At ethnik, we go one step further. Our philosophy is simple: Reuse first. Upcycle next. Recycle last. Every piece of packaging is designed to be used more than once, not to be thrown away.

Thank you cards can become small posters.

Tissue paper can be reused for wrapping, crafts, or creative projects.

ethnik bags can turn into gift bags, storage, or kids’ craft materials.

Nothing is designed to be disposable.

Because packaging, like our products, should have a second life.